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ACCURATE LABELLING VITAL FOR GROWING HERBS AND SPICES MARKET

7 June 2011

Advanced Dynamics Ltd, the specialist supplier of labelling, feeding, wrapping and bagging solutions, is to target the growing herbs and spices market with a range of high quality and flexible equipment to meet the demand for accurate labelling of these delicate food items.

The need for enhanced shelf life and presentation means packaging of fresh herbs and spices has evolved in the footsteps of mainstream food and, while the focus is still on supplying produce that is as fresh as the day it was picked, it needs to be labelled accurately to meet more stringent European Union and UK regulations, which impact on all aspects of food production and supply.

To meet this challenge, Suffolk-based English Country Herbs Ltd, a major supplier to the foodservice sector, recently chose Advanced Dynamics' Eurokett Junior 115 to label fresh herbs such as basil, mint, thyme and coriander.

Advanced Dynamics' Eurokett Junior 115 is a versatile piece of equipment, ideal for fresh herbs and spices as it can be fully integrated or bespoke - depending on the customer's requirements. It is easy to use, can operate 24 hours a day and reliably label the full range of package configurations from the base to the top.

Eurokett top and base labelling systems can handle the vast majority of products from display packs with primary, point of sale labels, to transit packs with traded unit barcode labels. Available with a variety of standard conveyor options, product handling can be tailored to suit specific labelling needs.

Designed to accommodate the demands of high volume, high quality production lines, the Eurokett labelling system is constructed to the highest standards and will provide reliable, accurate label application on a wide range of products and labels. The system will apply both top and base labels in a single pass, with optional on-line coding for increased line efficiency.

English Country Herbs' owner, Andrew Frewer, said: "With the variety of herbs we supply to our customers, accuracy and speed of labelling was paramount for our demanding production levels - and the products had to be labelled from underneath. Advanced Dynamics supplied us with base labelling equipment perfect for the job and it does just what we need."

The impressively high labelling speed of 80 packs a minute is enhanced by the use of micro-thin polyethylene labels that provide better adhesion and appearance, on virtually any packaging surface, when compared to the paper labels still used by some other providers.

Missing labels or damage caused by rough handling to fragile items such as herbs and spices, can result in rejection by customers and loss of profit for the supplier. The Eurokett system is designed for delicate pack handling and its highly accurate labelling can eliminate these risks and provide a quick payback.

This flexible and high-quality equipment is ideal for the food industry, labelling anything from bay leaves, parsley, cinnamon and delicate spices right up to fresh produce such as potatoes without bruising or scarring.

Advanced Dynamics is the sole UK distributor of the Eurokett Junior. The Bradford-based company has the capacity to safely label virtually any herbs and spices, is a premium quality front and back labeller with the advantage of high speed, high accuracy and high quality engineering.

For sales enquires, please contact:

Malcolm Little, or Mike Essler, Joint Managing Directors
Advanced Dynamics Ltd
Unit 3 606 Industrial Park,
Staithgate Lane,
Bradford, BD6 1YA
Telephone: 01274 731222 or Fax: 01274 308953
Email: malcolm@advanceddynamics.co.uk 
Website: http://www.advanceddynamics.co.uk
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