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Altra Industrial Couplings continues its growth with the appointment of Sales Director, David Proud

27 March 2012

Global power transmission component specialist, Altra Industrial Motion, has appointed David Proud as the new Sales Director for Industrial Couplings in Europe, the Middle East and Asia (EMEA). Altra Industrial Couplings represents some of the oldest and best known names in the coupling industry, including Bibby, Huco, TB Woods and Ameridrives. The appointment of David Proud adds great experience to the company’s sales force and is expected to help drive the continued growth that Altra enjoyed throughout 2010 and 2011.

David Proud has been working as a sales engineer for 20 years; for the last 10 his career has specifically focussed on coupling products. This experience in the couplings industry has given him an appreciation of the varied requirements that different applications can have. It is Altra’s wide range of products, spanning a number of well known brands, that attracted him to the new position.

David Proud comments: “Many coupling applications require knowledge, experience and first-hand input in order to correctly address them. The Altra brands that fall under the umbrella of Industrial Couplings produce such varied sizes and coupling types that there is a product suited for almost any industrial application. Our sales team is trained to identify the needs of each application, specify the correct coupling and, where necessary, customise the product to its individual requirements.”

Mr Proud will head up a team of expert sales engineers that are located across the EMEA region and use his experience and industry knowledge to help increase sales with OEMs and distributors, whilst helping to grow awareness of the Altra brand and the huge benefits that Altra’s wide-ranging product portfolio can bring. He will also be responsible for educating the wider Altra sales force internally about couplings, to enable them to help customers with increased confidence.

David Lockett, Huco and Bibby MD, adds: “The Industrial Couplings branch of Altra has enjoyed great success over the last two years, thanks in part to the fantastic breadth of product that we have available. David Proud’s appointment will be vital in continuing this growth as his knowledge of the industry is second to none. With his knowledge and passion we will be able to continue to offer all of our customers expert advice and service, ensuring that all parts specified by Altra are perfectly suited to the job at hand.”

For further information, please contact David Brooksbank:

Altra Industrial Motion, 300 Granite Street, Suite 201, Braintree, MA 02184, USA Tel: +44 (0)1482 448535 Email:  Web: are not responsible for the content of submitted or externally produced articles and images.
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