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Top automotive brand marketers join drive to find design talent ‘hidden’ in schools

29 April 2013

18th April 2013 - A national schools competition which aimed to highlight the impact of greater involvement from businesses in preparing young people for work, has uncovered top talent hidden in the nation’s classrooms. The judging panel which included Leighton King, Marketing Manager, Aston Martin and Kevin Hannagan, EMEA Digital Communications Manager, Harley Davidson Motor Company, were so impressed with the quality of entries from schools that the winner and the runners up will also get to work with the competition sponsors, human resources firm Advanced Resource Managers (ARM) on the global rebrand of its International business, ARM International.

Aston Martin’s Leighton King said: “The standard of the entries was really impressive, it was a fantastic competition and I learnt a lot from the judging day."

Overall winner of the design competition, 15 year old Katarzyna Pazik from Aylesbury High School said: "Entering the ARM Designing Tomorrow competition provided me with an excellent opportunity to broaden my horizons. The award ceremony at Aston Martin was truly inspirational and I thoroughly enjoyed myself. A big thank you to ARM and the judges for this incredible experience!"

Lynda Ennis, Managing Director at ARM International said: “The Prime Minister’s recent announcement that he intends to make apprenticeships the “new norm” for school leavers who choose not to go to university is the start of a new era for the workforce of engaged young people where education is blended with real life experience. It is partly down to business that will offer employment, to help schools identify that talent and nurture it. Designing Tomorrow has uncovered some amazing talent that exists hidden in our schools. I hope that other businesses will take it upon themselves to encourage young people to get involved in commerce early on and help students to gain the skills they will need to compete for work in an ever tougher economy”.

The Designing Tomorrow Competition received a high response rate from schools looking to encourage pupils to get practical experience in the world of design technology. Judges had to choose a winner from more than 400 entrants. “There is a real hunger within schools for this type of joined up initiative where pupils get to put their skills into practice in a commercial environment. We are certain that the schools and pupils have learned a great deal about what it’s really like to work to a brief in a competitive commercial environment and that businesses can see how they can be involved directly in helping to prepare young people for the workplace by giving them experience they otherwise wouldn’t get. Hopefully we can help reduce the number of young people that are knocked back by the no experience, no job cycle.” Added Ms Ennis.

Recent research carried out for ARM showed that 70% of young people know someone who has been frustrated by the no experience, no job cycle – when employers tell applicants they don’t have the experience needed to get a job.

“The success of the Designing Tomorrow Competition has laid a firm foundation for future programmes to encourage schools, colleges and universities to think ahead and help pupils to get ahead of their careers, next year we will be launching a new contest for universities.” concluded Ms Ennis.

For further information, please contact Jamie Richards:

ARM (Advanced Resource Managers)

Langstone Technology Park
Langstone Road
Tel: +44 (0)2392 415271
Fax: +44 (0)2392 228229
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