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Electro Rent Europe Expands French Sales Force Following a Decade of Growth

31 March 2016

From Market Entry to Industry Leaders in Ten Years by Offering a True Alternative for Test and Measurement Equipment

Electro Rent Europe, a subsidiary of Electro Rent, one of the world’s largest providers of rental test equipment to the aerospace and defense, telecoms, semiconductor and industrial sectors, announces the expansion of its French sales organization following a decade of success and rapid growth in this market. Electro Rent Europe is growing the organization to provide even better support to existing and future customers in France, and to help drive continuing growth in this important territory. 

“As Electro Rent Europe continues to educate the market, more and more customers agree that our rental and financing solutions represent a smart acquisition strategy for test and measurement equipment,” says Managing Director David Saeys, Electro Rent Europe. “Ten years ago, we came to the French market with a solid business plan; today we can clearly state that we have delivered on our vision, and have become a well-established, reliable and long term committed supplier. Excelling in customer experience as we continue to grow our market share is a big part of our ongoing mission. We are therefore investing in additional local personnel to better serve both new and existing customers in France.”

Ten years ago, Electro Rent Europe entered the French market with a new offering for customers: immediate access to cutting edge equipment, thanks to its investment in the latest technologies.

This is particularly important in industry sectors that are evolving rapidly where product life cycles continue to accelerate. Renting up to date equipment from Electro Rent Europe as part of a smart acquisition strategy offers a true alternative to the large capex traditionally associated with acquiring such equipment outright, in direct contrast with the outdated perception in the market that rental is expensive. Electro Rent Europe continues to invest in its stock of test and measurement equipment in order to provide a range of options, from high tech to entry level, that meet every budget and technical requirement that customers may have.

Today, Electro Rent Europe has established itself as the market leading provider of rental test equipment to companies across the aerospace and defense, telecoms, semiconductor and industrial equipment industries in France. In particular, the company has established a dominant position in the French rental fiber installation equipment market, where immediate availability, fast delivery and high volume capabilities are of paramount importance. Electro Rent Europe’s remarkable success in penetrating some of the largest technology organizations in France is testament to its stability, reliability and commitment to the French market.

Renting test and measurement equipment can help both large and small companies optimize their budgets for a smarter investment, as it allows expenditure only when the equipment is being used, which is ideal for short term projects or occasional needs in the test cycle. Companies typically achieve reduced capex and increased budget flexibility as a result of the various financing options available. As Electro Rent Europe continues to educate the market about these benefits, demand continues to grow. According to a recent study by Frost & Sullivan[1], customers’ increasing awareness of the availability and benefits of such services has played a part in driving growth in the European test equipment rental and leasing services market, but there is still “significant room for growth”. The study also identified France as exhibiting particular growth potential.

The Electro Rent Europe team in France has been strengthened by the promotion of Eric Duran-Palacio, who has been an Electro Rent Europe Account Manager since 2007, to Sales Manager France. In his new role, Eric Duran-Palacio will be responsible for driving business development across France and leading the enlarged team of three account managers: Nelson Soares, Jonathan Davy and François Neveu. All are qualified and experienced account managers, and are therefore able to provide expert advice on test and measurements solutions for the aerospace and defense, telecoms, semiconductor and industrial sectors. The French team is backed up by an experienced Inside Sales team and the rest of Electro Rent’s extensive international organization.

For more information, please contact:

Gert Vluymans
Electro Rent Europe
Tel:  +44-845 077 29 00
Email: gvluymans@electrorent.com
Web:  www.electrorent.eu
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