ESAB COMPLETES BRAND TRANSITION TO EXATON™ NAME FOR PORTFOLIO OF STAINLESS, NICKEL AND SPECIALTY ALLOYS
11 February 2020
ESAB Welding & Cutting Products today announced that it has finalised the transition to the Exaton™ brand name for all welding filler metals involved with its 2018 acquisition of Sandvik Welding Consumables. Globally, all products now carry the Exaton name. For the EU, Middle East and Asia-Pacific regions, the new naming conventions are as follows:
• For stainless products, the Sandvik name has been replaced with the Exaton followed by the EN-ISO classification of the product. For example, Sandvik 25.10.4.L is now Exaton 25.10.4.L.
• The nickel-based consumables previously sold under the Sanicro name have been renamed with “Exaton Ni” in front of the current Sanicro number. For example, Sandvik Sanicro 72HP is now Exaton Ni72HP.
“We believe that keeping the alloying number structure will minimise the change for customers and distributors, as will keeping all article numbers the same,” says Henrik Calander, General Manager Specialty Alloys, ESAB. Users can find a complete list of Exaton product names online.
Calander emphasizes that this change is solely related to the Exaton brand transition and only affects product names on labels, packaging and Material Safety Data Sheets.
“The parameters and performance of Exaton consumables remains the same, so there is no need to requalify weld procedures or specifications,” he says.
Specialty Alloy Leader
The Exaton portfolio includes solid welding wire and rods, flux cored wire, MMA electrodes, strip electrodes, flux and weld finishing chemical products. Exaton works directly with fabricators and end users in the world’s most demanding segments, such as oil and gas, chemical processing, nuclear power generation and cryogenic applications.
Previously completed brand transition activities included the updated brand look, moving the Exaton mobile app (which includes useful interactive calculators) and moving Material Safety Data Sheets to the ESAB website.
ESAB Welding & Cutting Products is a recognised leader in the welding and cutting industry. From time-honored processes in welding and cutting to revolutionary technologies in welding and cutting automation, ESAB’s filler metals, equipment, and accessories bring solutions to customers around the globe.
For more information, please visit: www.esab.com.