ARTISAN MASTER BAKER SELECTS LABEL VERIFICATION DATA MASTER

03/07/2023  Jenton Dimaco Limited

When Leicestershire craft bakery Geary’s sought a retail-compliant label verification system, they called upon industry specialist JentonDimaco. 

Producing one million loaves and more than five million rolls weekly, as part of their dual-site modernisation plan, the family-run firm has now made the switch from labour and time-intensive manual verification checks to an efficient and future-proof offline Dimaco label verification system.

Established in 1906, Geary’s has remained family-run throughout four generations. In 2018, the master baking firm received £15m of investment to support its development of a new, purpose-built factory in Leicester. Offering a wide range of SKUs, the high-quality BRCGS-approved and AA+ artisan bakery realised that in order to keep pace with its exponential growth and new retailer stockists, a  robust label verification solution that could scale up alongside their expansion plans was required. 

Now stocked by most British supermarkets, including Tesco, Waitrose, M&S, Ocado, and its longstanding biggest customer, Aldi – in May 2022 Geary’s Technical Manager Karen Walters started to scope out the company’s future label verification options. One quick web search later and Dimaco was in the door. By July, the CapEx budget was confirmed and two offline semi-automated OCR Veri-PACK label verification vision units together with a Veri-CENTRAL SQL server were installed at the Barrow-upon-Soar site.  Indicative of their satisfaction, this March, a replica solution, comprising another two units and database, went live at Geary’s Glenfield site.  

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For more information, please contact:
Jenton Dimaco Limited
Unit D, Firs Farm
West End
Stagsden
Bedfordshire
MK43 8TW
Tel: +44 (0)1234 851515
Email: sales@dimaco.co.uk
Web: https://www.dimaco.co.uk

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