Berners joins the CC-Link Partner Association to help build business bridges to China
10/10/2013 CC-Link Partner Association Europe (CLPA Europe)
One of the newest recruits to the CC-Link Partners Association (CLPA) is Berners Consulting, for whom a key business is helping companies establish businesses in China. Hence its services will directly complement the CLPA's own Gateway to China (G2C) programme.John Browett, General Manager of CLPA Europe, says he is delighted to have Berners on board: "Gateway to China is a very important part of our services and Berners will add a new dimension to the CLPA."
CC-Link is the leading open automation network technology throughout Asia, so it is a key enabling technology for the Chinese automation market. As well as helping members develop CC-Link products, the CLPA offers a significant package of benefits via the "G2C" programme to market products in China. These include advertising, webinars, roadshows, exhibitions and other promotional activities. Recognising that China is a vast and diverse country, the CLPA maintains an active presence in many regions and industries.
Berners has its roots in Germany and offers consulting, coaching, training and project management services to assist in planning for market entry and establishing strategic relationships with local partners. As well as China it also offers its services for Brazil and Europe and puts considerable emphasis on cross-cultural and intercultural issues for expatriate business executives, local staff and international visitors.
Recently, Berners has also helped Chinese companies wanting to invest overseas - to date, mainly in Western Europe.
Browett explains: "The CLPA is focussed on providing enabling technologies that help European companies increase their success in the Asian automation markets. Many of the companies we work with have already begun operations in China and other Asian countries. Our relationship with Berners Consulting produces a powerful synergy by adding additional capabilities to address key business challenges encountered in these markets. The teamwork of CLPA and Berners Consulting will allow European companies to successfully address all aspects of business in the Asian markets, both technical and commercial."
For more information, please contact:
John Browett
CLPA Europe
Postfach 10 12 17
40832 Ratingen
Germany
Tel: +44-(0) 7768 338708
Fax: +49 (0) 2102-486-7170
Email: John.browett@clpa-europe.com
Web: www.the-non-stop-open-network.com
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