CASELLA MEASUREMENT APPOINTS MARKETING MANAGER
07/02/2012 Casella Measurement Ltd (CEL)
Mark Dilks brings significant big brand and strategic marketing experience as well as strong team leadership skills to newly created roleCasella Measurement, leading global manufacturer of industrial hygiene, occupational health and environmental monitoring equipment, has announced the appointment of Mark Dilks as Marketing Manager.
In line with the company's ambitious growth strategy, Mark will be responsible for shaping the marketing and communications programme to help further strengthen Casella brand recognition globally, in both existing and emerging markets.
Prior to joining Bedford-based Casella, Mark spent four years as Group Marketing Manager and Lead Team member at Goodyear Dunlop where he played an integral part in the financial turnaround of the business. Mark also worked for ExxonMobil Lubricants, Europe, Africa & Middle East in a variety of senior marketing related positions.
Earlier in his career, Mark was a founder member of the team that lead to the separation of the Audi brand from the Volkswagen organisation.
Paul Finnie, VP & GM at IDEAL Europe comments: "Mark brings high level strategic marketing experience, excellent team leadership skills and a proven track record for managing large brand budgets and transforming businesses. This makes him a valuable addition to Casella and we wish him every success in his new role."
Mark says: "Having enjoyed many years in senior marketing roles, I jumped at the chance to take this role at Casella, which is a brand new position. With a great team of people, expanding customer base and carefully engineered range of products, the business is ideally placed to increase its share of the market in the next few years."
He concludes: "It is an exciting time and I am looking forward to helping Casella achieve further upward growth."
Casella Measurement, a wholly-owned subsidiary of IDEAL Industries Inc, comprises Casella Monitor, which manufactures ambient gas analysers and pollution monitoring systems, and Casella CEL, producers of industrial hygiene, occupational health and monitoring equipment.
For product information please contact: Casella Measurement, Regent House, Wolseley Road, Kempston, Bedford, MK42 7JY tel: +44 (0) 1234 844100; visit www.casellameasurement.com
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