European marketing torch is handed over at Mitsubishi Electric Factory Automation
15/05/2013 Mitsubishi Electric Europe
Mitsubishi Electric Factory Automation - European Business Group (FA-EBG) is pleased to announce that Klaus Petersen has been appointed as Marketing Director for the EMEA (Europe, Middle East, Africa) Region, succeeding Chris Hazlewood, who is moving on to Mitsubishi Electric Japan to pursue the next level of his career.Mr. Petersen brings a wealth of experience to the role; having started his career as a specialist quality engineer for car maker BMW at its Research and Innovation Centre in Munich, he then went on to cover many other aspects of manufacturing and automation in his career before joining Mitsubishi Electric Europe with a high level of experience in automation hardware and software.
Most recently he has been the Business Development Manager for Mitsubishi Electric's successful MAPS (Mitsubishi Adroit Process Suite) integrated PLC/SCADA programming and management tool for Adroit SCADA and Mitsubishi PLCs and so has an excellent balance of knowledge for both the technical and commercial aspects of marketing factory automation solutions.
His skills are not confined to technology only. Originally from Denmark he has lived and worked in Scandinavia, France and Germany and in each case has learned the local language. Along the way he has also become fluent in English. Outside of work you may find him mountain biking or as an enthusiastic team player on a basketball court.
Since 1st of April 2013, Mr. Petersen takes over from Chris Hazlewood, who led the European Marketing team over the last three years. Mr. Hazlewood, who has been transferred to Mitsubishi Electric`s headquarters in Japan, becoming the first non-Japanese Manager in the Factory Automation Division, joins a newly established group in the planning and marketing section. During his time in Europe he was instrumental in strengthening product marketing and establishing innovative marketing and partnering concepts for growing the power of Mitsubishi Electric's Factory Automation business in the EMEA region, where expansion still continues.
Mr. Hartmut Pütz, President of Mitsubishi Electric's Factory Automation - European Business Group expressed his delight in welcoming Mr. Petersen in to the new role: "We would like to thank Chris for his contribution and wish him all the best for his new function, whilst welcoming Klaus to the role. Klaus' broad knowledge base, insight and creative turn of mind make him an ideal candidate for leading further expansion of our FA business throughout the region."
For further information, please contact Amaechi Oduah:
Mitsubishi Electric Europe B.V. Automation Systems Division
Travellers Lane
Hatfield
Hertfordshire
AL10 8XB
Tel: 01707 276 100
Fax: 01707 278 695
Email: automation@meuk.mee.com
Web: automationsolutions.mitsubishielectric.co.uk
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