Hamari streamlines product data management for manufacturers with PIM software
19/10/2020 Hamari Labs
PIM software enables a single place to manage product information as it flows through an organisation. Product data channels such as print catalogues are published far quicker using a PIM while automating product data consistency across all marketing and sales channels.
The way a customer buys a product is determined by interactions with an increasing number of channels along their journey to a sale. The latest channels adopted by manufactures present opportunities for growth and need dedicated tools to support the swift delivery of accurate product information.
Phasing out repetitive, error-prone product data processes by using a PIM will speed up time to market while addressing high-level business objectives such as increased revenue, agility and compliance.
What are the business benefits of PIM software?
A single sale can be for a large number of configurable items. Further complexity has arrived with digital channels to serve a generation of buyers who want more of the sales process to happen online. With a PIM the extra margin generated by sales on new channels like ecommerce will be less impacted by the management of product data.
A PIM structures product data in a central place which not only creates a more efficient workflow but also enables emerging applications like chatbots and voice. Enhanced product search and personalised product recommendations that use technologies like machine learning also becomes possible with structured product data.
Multi-channel product experience
A single source of truth eliminates duplication and unnecessary silos making it easier to maintain multi-channel commerce. Product information workflows are more efficient using a dedicated PIM that can sit neatly between systems like ERP platforms, ecommerce and print.
A PIM centralises product information so data sources for customers and internal teams are synchronised eliminating conflicts while promoting sales and marketing alignment. Each channel is an opportunity to deliver a perfect product experience with all its attributes.
Getting started with a PIM
Well organised product data can be monetised and improve organisational efficiencies. A simple review of where your data is will put you on the right track.
Find your data: Identifying data sources and collecting it into one place is the first step to starting a successful PIM project.
Format your data: The right PIM will have the necessary customisable tools to deal with different formats that need importing.
Find redundant data: Reviewing the data available in your organisation will locate duplicated data stored in multiple places.
Inaccurate data: Organising product data begins with a methodical review of data accuracy so that data can be cleaned and prepared for migration.
Compliant data: Review data for regulatory compliance. Product data with no real ownership is one of the many problems that a PIM can solve.
A single source of truth for team members to enhance and publish product data is only part of the PIM story. As with open source platforms like Pimcore your product information can be configured however you need.
This can be done in the cloud or on-premises using an API-led approach enabling a content strategy that puts your customer first.
Whether you are streamlining auditable workflows or planning to expand into new markets you can take the first steps to finding out how a PIM can work for your organisation by helping us understand your business.
Print this articleFor more information, please contact:
Fareed Patel
Hamari Labs
9 Prescott Street
Bolton
BL3 3LZ
Tel: 0754 055 2750
Email: info@hamarilabs.com
Web: https://hamari.agency
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