IFS Ultimo and BEAT Cycling Club team up to realize ambitions in the USA
17/05/2024 IFS Ultimo
Enterprise Asset Manager (EAM) Provider, IFS Ultimo, is ready to cheer on the UCI Continental team, BEAT Cycling Club, at the UNBOUND Gravel race in Emporia, Kansas, USA. Through a technology sponsorship, BEAT Cycling Club uses IFS Ultimo’s EAM software to maintain better control of its bikes and further bike parts, providing the professional team with the right solutions that will help the team strive for success at one of the most prestigious gravel bike racing courses in the world, UNBOUND Gravel.
Thijs Zonneveld, an experienced gravel cyclist and Lars Loohuis, the current Dutch National Champion gravel cyclist will compete on behalf of BEAT Cycling Club, aiming to secure a win for the team. Arjan Eekelder, Consultant, IFS Ultimo, will also join Zonneveld and Loohuis as part of the BEAT team. The team will wear a specially designed race kit, featuring the IFS colors and the IFS Ultimo logo.
Geert Broekhuizen, Managing Director, BEAT Cycling Club commented, ”We are excited to compete in one of the largest gravel biking events in the world, UNBOUND Gravel. This ambitious race requires a lot of preparation, such as ensuring that our bikes and further bike parts are race-ready. We use IFS Ultimo’s EAM software for maintenance management, guaranteeing the best status of our bikes and equipment, to achieve our ambitious sporting goals.”
Ewout Noordermeer, CMO, IFS Ultimo added, “BEAT Cycling Club and IFS Ultimo share a mutual drive and ambition to achieve international success as a team at the UNBOUND Gravel race. Through this technology partnership, BEAT uses IFS Ultimo’s EAM software to maintain better control of its assets, supporting the team with its ambitious goals and growth. We are delighted to support the BEAT team at the UNBOUND Gravel race and provide each team member with a uniquely designed cycling kit, featuring the IFS colors and the IFS Ultimo logo. This race is an exciting venture for IFS Ultimo, especially as one of our own staff members, Arjan Eekelder, will be joining the team. We wish the whole team the best of luck!”
Print this articleFor more information, please contact:
IFS Ultimo Software Solutions
Waterweg 3
8071 RR Nunspeet
Netherlands
Tel: +31 341 42 37 37
Email: info@ultimo.com
Web: www.ultimo.com
Share article:
Process and Control Today are not responsible for the content of submitted or externally produced articles and images. Click here to email us about any errors or omissions contained within this article.