Minuendo Launches “Noise Smart” Brand – A New Era in Hearing Protection
11/06/2025 Minuendo AS
Rebrand reinforces commitment to real-time, human-centred hearing protection
Minuendo AS, a pioneer in hearing protection technology, is proud to announce the launch of Noise Smart, a new brand identity for its industrial noise safety offering. The rebrand applies to Minuendo’s business-to-business division, while its flagship product, Smart Alert, will remain the core of the solution.
Noise Smart: Real-Time Hearing Protection, Human First
The Noise Smart brand represents a renewed commitment to putting people, and more specifically their ears, at the centre of hearing loss prevention. Traditional noise safety systems focus on places and job roles, assumes PPE is worn, fitted correctly and policies followed. But the damage doesn’t happen to environments, it happens to individuals.
Noise Smart addresses this by delivering real-time, personal noise exposure data through the Smart Alert wearable device, enabling workers and safety teams to move from reactive compliance to proactive, human-centred protection.
“The Noise Smart brand reflects a shift in mindset,” said Eirik Gundersen, CEO at Minuendo AS. “We’re no longer just measuring environments, we’re empowering people. Our mission is to make hearing protection smarter, more visible, and more personal.”
The New Standard in Hearing Loss Prevention
With personalised alerts, behavioural nudges, and clear data insights, Noise Smart helps users take ownership of their hearing health. It supports safety leaders in creating a culture of care, not just compliance, where risk is understood, behaviour changes, and hearing is protected every day.
Noise Smart helps organisations:
- Replace assumptions with awareness.
- Reinforce that PPE is the last line of defence, not the first.
- Provide evidence-based reporting for compliance and leadership insight.
Print this articleFor more information, please contact:
Neal Muggleton
Minuendo AS
operating as Noise Smart
Nedre Slottsgate 2c.
Oslo. 0153
Norway
Tel: +44 (0)7498 209608
Email: neal@noisesmart.com
Web: https://noisesmart.com/
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