norelem sets things in motion – from swimming pool covers to offshore cranes
07/08/2026 norelem LTD
Keeping things running smoothly in logistics and production
Whether used in sorting plants, elevators or offshore cranes: Nothing would be moving in modern logistics and production processes without guide rollers. Guide rollers ensure precise movement along defined tracks and carry loads with perfect reliability – and they do so in continuous operation both indoors and outdoors. For this vast variety of applications, norelem offers four product series with different materials and degrees of hardness.
Unassuming guide rollers do exceptionally hard work. They keep processes in logistics, mechanical engineering and conveyor technology running smoothly, even in demanding environments. They are used, for example, in high-volume sorting systems at airports and logistics centres, serve as precise guide elements in mechanical and plant engineering, and can be found in elevators, escalators, conveyor belts and even on huge offshore cranes. While the loads they are subjected to are usually brief, they occur with exceedingly high frequency.
The right guide roller for every application
The norelem range includes four series of guide rollers with polyurethane or polyamide coatings. The variants are clearly distinguishable in colour and are designed for different load, environmental, and friction requirements.
Light brown guide rollers
Coating made of Extrathane®, 92 Shore A, non-marring and non-staining. Suitable for elevators, gate guides, conveyor systems and swimming pool covers.
Features:
- low-noise operation
- low rolling friction
- high wear resistance
- elastic and gentle on the floor
- high resistance to abrasion, cuts, and tearing
- resistant to abrasive media
Brown guide rollers
Coating made of thermoplastic polyurethane, 98 Shore A, non-marring and non-staining, compact diameter for tight installation spaces Typical applications: Conveyor belts, gate guides, elevators and convertible roofs
Features:
- ultra-low rolling friction
- high abrasion resistance
- high resistance to chemicals
Silver-gray guide rollers
TPU coating, 92 Shore A, with polyamide wheel centre, non-marring and non-staining. Designed for outdoor use, e.g. on cranes. Guide rollers are also suitable for use in such classic applications as conveyor belts and elevators.
- hydrolysis-stable
- low rolling friction
- highly abrasion resistant
Ecru guide rollers
Shatterproof polyamide, 70 Shore D, the hardest variant in the product line. Suitable for heavy-duty guides used in gates, elevators or swimming pool covers.
- Ultra-low rolling friction even on slick floors
- Extremely high load-bearing capacity
- Maximum resistance to chemicals
(2,567 characters with spaces)
Short profile of norelem Normelemente GmbH & Co. KG
Every success begins with an idea. That is why norelem supports design engineers and technicians in machine and plant construction to achieve their goals with standardized components. In our user-friendly online store, you can choose from more than 140,000 standard parts and control elements with numerous benefits for your engineering solution. Know more, find more, and find faster to achieve better solutions.
You save time, work more efficiently, and optimize your process costs. Because norelem components are available immediately, including free CAD data for faster design without the need for drawings or configuration. Perfect results at low expenditure of time and money. Advantage: Standard part.
As an established industry insider, we are committed to promoting new talent with the norelem ACADEMY. So tomorrow’s design engineers can get off to a good start.
In addition, the norelem ACADEMY offers technical training, seminars, and product training.
Print this articleFor more information, please contact:
norelem LTD
The Innovation Centre
1 Devon Way
Birmingham
B31 2TS
Tel: +44 121 222 5322
Email: sales@norelem.co.uk
Web: https://www.norelem.co.uk
Share article:
Process and Control Today are not responsible for the content of submitted or externally produced articles and images. Click here to email us about any errors or omissions contained within this article.