Paragon Software Group's Sales Report Reveals that Mac OS X and iOS Users are More Willing to Invest into Quality Paid Apps than Users of Other Platforms
23/09/2013 Paragon Software Systems plc
OXFORD/FREIBURG, September 2013 - Paragon Software Group, a leading multi-platform software developer for mobile devices and desktop computers, releases sales statistics by country and operating system of its best-selling Oxford Advanced Learner's Dictionary app, developed in partnership with Oxford University Press, the world's authority on the English language.Oxford Advanced Learner's Dictionary is the global best-selling dictionary for people using English for their work or studies, explaining the meaning of 184,500 words clearly, including over 100,000 example sentences to show how words are used, and providing real voice audio to help with pronunciation. The sales report lists the top 15 countries for downloads of the Oxford Advanced Learner's Dictionary app between 26 August, 2012 and 26 August, 2013. The data demonstrates that 5.45 times more Mac OS X users than Windows users from around the globe have downloaded the Oxford dictionary app. Paragon's figures also show iOS users are far more likely to purchase educational apps than Android users are. Furthermore, iOS owners are more likely to purchase more than one app in this category.
The sales report reveals that the largest number of downloads for iOS was in Japan with 15.93%, the USA 11.18%, the Russian Federation 5.93%, Brazil 5.83%, the UK 4.42%, China 4.23%, Germany 3.75%, and Korea 3.44%, followed by Thailand, Taiwan, Australia, Switzerland, Mexico, Italy, and France.
The Mac OS X English learners in the US led with 14.54% downloads, followed by Japan 10.27%, the Russian Federation 7.02%, China 6.97%, the UK 5.62%, Brazil 5.45%, Germany 4.99%, France 4.14%, and Australia 3.85%.
For Android platform, the Japanese again took the leading role in their desire to learn English with 12.83%, followed by the Russian Federation 8.81%, and then Korea, Hong Kong and Brazil.
For more information, please contact:
Paragon Software HQ
Heinrich-von-Stephan-Str. 5c
79100 Freiburg, Germany
E: pr@paragon-software.com
W: www.paragon-software.com
Tel: + 49 761 59018 202
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