ROBERTS MART'S SHRINK PACKAGING IS MAKING THE MOST OF CIDER SPACE
12/01/2011 Roberts Mart and Co Ltd
Eye-catching packaging and brand recognition are crucial in the growing cider market. A high quality print on collation shrink film can help make bottled products stand out on shelves, a fact not lost on a leading UK drinks company.Recently, InterContinental Brands Ltd (ICB) took the decision to switch from clear film to printed shrink packaging for multi packs of its innovative range of St Helier Pear Ciders and appointed printed flexible packaging specialist Roberts Mart & Co Ltd.
Beating off two of its competitors, Roberts Mart won the contract to supply printed shrink packaging for ICB's 50cl bottles and help the producer claim a larger slice of the growing £772million off-trade market (source: Nielsen).
The distinctive film, coloured to match the choice of raspberry, pear, blueberry, apple, cherry and blackcurrent flavours, has initially been well received by ICB's customers, according to operations director, Mike Carthy.
Impressed with Roberts Mart's ability to meet a very tight deadline, he said: "We had not done anything with printed film before and felt our packaging needed to make a bigger visual impact on store shelves. It was a straight-forward decision to choose Roberts Mart because not only did they tick all the boxes, but their fast turnaround times convinced us they were right for the job."
Roberts Mart is renowned for its sample-making facility to support fast turnaround times and has invested heavily in the new technology required to help food and drink manufacturers get the most out of their printed flexible packaging.
This Leeds-based family-run business, established in 1852, is already a major player in the printed collation shrink sector and is continually developing specialised high performance films which deliver full operational characteristics, in terms of clarity, gloss and strength, whilst minimising gauge.
The benefits of increased yield, with more packs produced per kg of film, and subsequent reduction in packaging material costs are proving very attractive to hard pressed drink manufacturers.
In the beverages market, Roberts Mart is providing cost-effective printing and innovative flexible packaging solutions that safely secure packed bottles and enhance company branding and identity. The company now counts a number of household food and drink names among its customers and believes it has the ideal printing and packaging solutions for the beverage industry, particularly for bottled drinks.
For further information, please contact:
Ben Roberts
Sales Director
Roberts Mart & Co. Ltd
Aire Valley House, Thornes Farm Way
Leeds, West Yorkshire, LS9 OAN
Telephone 0113 202 6500 or Fax: 0113 202 6550
Email: info@roberts-mart.co.uk
Web: www.roberts-mart.co.uk
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