RS Components receives 'Best use of customer insight' award at B2B Marketing Awards 2014
02/12/2014 RS Group plc
RS Components, the trading brand of Electrocomponents plc, the global distributor for engineers, has received the 'Best use of customer insight' award at the B2B Marketing Awards 2014 for its innovative use of customer data to predict client potential and transform how it markets and sells to them. The company was presented the award over a shortlisted group that included Oracle, Cisco International and Compass Group.Having identified a need to better understand its customer base and tailor its marketing and sales investment decisions more accurately, RS developed a programme that uses existing customer data and predictive analytics to identify, target and manage high potential customers. Following a successful pilot, the scheme has enabled the company to build innovative multi-channel campaigns, transforming how it markets to its customers and providing it with a real competitive advantage. The programme has increased overall sales together with the average order value of high-potential customers.
Nick Brookes, Global Head of Customer Insight at RS, commented: "This award is a fantastic achievement and a real testimony of what close collaboration between our sales and marketing teams can deliver. The 'Spot the Winners' programme is a great success, increasing overall sales and transforming the way we target our customers. It highlights our continuing innovation and leadership in B2B marketing."
The B2B Awards are the largest and most prestigious purely-B2B marketing awards. Judged by an independent panel of marketers, the awards celebrate the most innovative, creative and forward-thinking marketing of the year.
For more information, please visit: www.rs-online.com.
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