Yokogawa unveils OpreXTM brand covering entire industrial automation portfolio
11/06/2018 Yokogawa UK Limited
Yokogawa Electric Corporation announces OpreXTM, an all-new comprehensive brand for the company's industrial automation (IA) and control business. The OpreX brand name stands for excellence in the technology and solutions that Yokogawa cultivates through the co-creation of value with its customers, and encompasses the entire range of the company's IA products, services, and solutions. With the new OpreX brand, Yokogawa will deliver integrated solutions that support a customer's transformation and growth through the lens of its business needs.The brand comprises the following five categories:
 OpreX Transformation: Comprehensive solutions that take the broad view in driving excellence throughout an enterprise's business activities, from production through to supply chain optimisation, and risk and business management.
 OpreX Control: Reliable control systems that respond quickly to changes in management and operations and establish the foundation needed for high efficiency, high quality, safety, and stability in plant operations.
 OpreX Measurement: Field instruments and systems that enable high precision measurement, data acquisition, and analysis.
 OpreX Execution: Flexible, agile project implementation services, built on a strong global track record
 OpreX Lifecyle: Maintenance and development services designed to deliver optimised operations over the entire plant lifecycle whilst working side-by-side with customers.
In the coming months, Yokogawa will be strengthening the product, service, and solution portfolio under the OpreX brand. These represent the company's integrated approach to industrial automation, and are designed to enable the realisation of Synaptic Business Automation, which is the guiding concept for the Yokogawa IA and control business.
For more information, please contact:
Maaike Goinga
European Industrial Automation
Yokogawa Europe BV
Euroweg 2
3825 HD Amersfoort
The Netherlands
Tel: +31 88 464 1191
Fax: +31 88 464 1107
Email: info@nl.yokogawa.com
Web: www.yokogawa.com/eu
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