CASELLA STRENGTHENS POSITION IN INDIA
18/04/2012 Casella Measurement Ltd (CEL)
New India office announced by parent company of leading manufacturer of industrial hygiene, occupational health & environmental monitoring equipmentIn a move to meet increasing demands in India and to build further on its existing Indian customer base, IDEAL Industries Inc has opened an office in the state of Haryana with the purpose of distributing the Casella Measurement (www.casellameasurement.com; +441234 844100) range of high performance industrial hygiene, occupational health and environmental monitoring equipment.
Located in the financial and economic city hub of Gurgaon, 30km south of New Delhi, IDEAL India is a wholly owned subsidiary of IDEAL Industries Inc and is set to mainly comprise sales and technical and service support personnel. The business will target a range of pan Indian markets including mining, automotive, pharmaceuticals and power.
Paul Finnie (IDEAL's European VP) comments: "India is seen as an important and fast-growing market for Casella products. Local companies have been quick to recognise the major performance and cost benefits offered by Casella's unrivalled expertise in design and manufacture of industrial hygiene, occupational health and environmental monitoring equipment.
He continues: "Apart from significantly strengthening and underpinning our presence in the Indian market, the investment in additional personnel and the office underlines our commitment to provide existing and new Indian customers with the highest possible levels of efficiencies in terms of service and after-market activities."
Sanjeev Munjal, Business Development Manager at IDEAL India adds: "The Casella brand is becoming more well known in India and the office will help further improve our competitive edge and our ability to meet customers' needs."
Contact details for the Indian office are Ideal Industries India Private Limited, 229-230, Spazedge, Tower-B Sohna Road, Sector-47 Gurgaon - 122 011, Haryana, India Tel: +91 124 4495104 Email: sanjeev.munjal@ideal-industries.in Web: www.casellameasurement.com
For product information please contact: Tim Turney, Casella CEL, Regent House, Wolseley Road, Kempston, Bedford, MK42 7JY tel: +44 (0) 1234 841490 or email timturney@casellameasurement.com; visit www.casellameasurement.com
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